SOME OF MY THOUGHTSAND MEDIA MENTIONS Articles I’ve written or been quoted in: Barbie’s global domination: Exactly how Mattel pulled it off Cultivating sustainable fandoms for women’s soccer Is 2023 the year our lives become augmented? Immersive Experiences: Escapism with Brand ROI How virtual brands attract real customers From resort visits to fashion shows, brands host events in Animal Crossing Two elements of successful branding you don't want to overlook Attention for the work: Craft & Folk Art Museum gives itself a new name: Craft Contemporary Why Max decided to lose HBO in it's name Brand Experience agency creates digital transformation for Jacobs Samsung Dreamworld Roadway Express brings negro leagues to clients The new Jacobs.com: An extension of it's people Rigetti Computing launches revolutionary Novera QPU pioneering the quantum computing revolution