Some thoughts

and media mentions

I’ve been interviewed by or have written for publications over a dozen times – but my favorite one was talking to Fast Company about Barbie in conjunction with the President & COO of Mattel.

Some examples and links:

Barbie’s global domination: Exactly how Mattel pulled it off

Cultivating sustainable fandoms for women’s soccer

How virtual brands attract real customers

Big Tech sells AI during the Super Bowl

Brands host events in Animal Crossing

Streaming Services in the Age of Overchoice

Immersive Experiences: Escapism with Brand ROI

How Marvel became the gold standard super brand

Here’s how your brand is being defined right this second