BECU / Making Skeptics Strategic Champions
Designed a transformative 2-day board meeting experience for BECU's new CEO facing the challenge of securing approval for bold strategic shifts, particularly regarding new customer segments. Replaced traditional presentations with immersive interaction and real-time co-creation. Achieved unanimous board approval, with typically reserved board members expressing enthusiasm directly to the CEO. The interactive format generated over 150 execution ideas, creating an unprecedented pipeline of board-championed initiatives advancing toward implementation.
I assembled and led an elite cross-departmental team of 5 to achieve the impossible in just 8 weeks. We exploded from initial vision to 20+ concepts and functioning prototypes within 48 hours. While others would still be scheduling kickoffs, my team was already on location shooting 4 documentary-style videos and crafting 2 interactive choose-your-own-adventure experiences—turning impossible deadlines into our greatest creative advantage.
For the board meeting in addition to creating the stimuli, we dressed the room to feel like the different customer’s homes to really take the Board out of their “meeting mentality”. We then split into 2 teams of 15 facilitated the experience, and captured their output on post-its. The result was over 96 implementation ideas that had the board envisioning and excited about the future.
Fun fact about this project…
It was an experience for ghosts as well
The meeting was hosted at The Lodge at St. Edwards - a Catholic seminary abandoned for 40 years and rumored to be haunted. Casper shouldered all the blame whenever we couldn't find something we knew we brought or when last-minute hiccups popped up.
