I’ve had the distinct pleasure of working with organizations big and small, local and international. From the FDA to Mickey Mouse, and a variety of characters in between.

For the last 10 years, I’ve been a senior leader at the distinguished branding firm, Siegel+Gale. There I’ve achieved success with global giants like Amazon, Visa, and TikTok, leading the launch of 30+ websites, apps, and digital experiences, while directing the creative vision of 25+ videos, and implementing detailed strategies for renowned companies such as Adobe, Roku, and Google.

Prior to that, I was the 20th employee at iRhythm Technologies, a healthcare wearables start-up. Where I co-led marketing, creative, and brand development, playing a crucial role in the rebranding, product launch, and the company's 5th largest IPO in the San Francisco Bay Area in 2016.

Recognized as a pioneer in the brand experience space, I’ve shared insights in publications such as Fast Company, AdAge, and Sports Business Journal.

A former D1 athlete and a graduate of the University of Michigan with a BA in Communications and UCLA with a certificate in Design, Communications, and Arts, I approach challenges with a 'let's go' attitude. Something I harnessed early in my career while a Production Assistant finding obscure animation references at DreamWorks (pre-Google). Now a mother to two, my ability to create, play, translate, and thrive in the unknown has grown even stronger. I’m not just a hands-on practitioner, but a forward-looking leader ready to elevate your brand to new heights.